ASCENDANCY I.M. BLOG

Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve got great news for you. While the Jedi aren’t real, it is possible to use [...]

Content marketing is a great way to attract potential customers.  It gives your company the opportunity to deliver value in a way that people are searching for. Quality content, when created correctly, can drive a lot of organic traffic to your website; the only issue being that it takes a lot of time create.  With [...]

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists that are no longer effective because they’re not doing anything to attract new subscribers. They aren’t [...]

There are lots of younger users on TikTok, but this platform can also be used for businesses. Local business owners are catching on to the trends of TikTok, and using this app to appeal to their younger customer base.

AI is no longer science fiction.  Many types of businesses worldwide are discovering ways to use AI to increase engagement and enhance customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being. Customer service is your best defense if the customer [...]

Digital marketing is the total effort you make to promote your business online. The key is to choose the marketing strategy that will help you create the results you want. Keeping that in mind, think about small businesses and why they would need digital marketing. Let’s look at what marketing strategies can be used to [...]

You probably never leave your house without your cell phone. Most people keep their phones within reach at all times, everywhere we go. From a marketing standpoint, that’s good news – or it would be if you were making the most of mobile marketing. The truth is that only 70% of small businesses are using [...]

You probably know that you only have a few seconds to convince a customer that your website is the website they’ve been searching for – before they hit the back button. So, keeping your website current is no longer a matter of preference, it’s a matter of survival. If it has been a long time [...]

The best thing about the content that companies create is that it can be consumed in many different ways.  The written (or typed) word, video, audio, and other outlets like AR and VR technology make it possible to take an original type of content you’ve created and change it for a completely different method of [...]

Everyone wants their website to get some love from Google. A good ranking on Google’s SERP can be the difference between getting organic traffic daily and barely seeing anyone on your site that you didn’t pay for. The catch? Google is playing hard to get – or it may be if you are making certain [...]

2018 has flown by, and we're now fast approaching the new year. In this post, we wanted to give you all a simple breakdown of how you can get ready for 2019 with six steps that you can take to strengthen your social media strategy. It's important to update and upgrade your strategy in alignment [...]

Facebook has announced a new addition to its ‘Collections’ saved content option, which enables users to gather groups of posts, videos, Marketplace listings or ads and save them in a separate list. Now, users will also be able to share their Collections with friends and invite other users to add to the listing. As explained by Facebook: […]

Here, we’ve compiled some of the most pivotal “moments” in social media’s history. From the very first social networking site (invented in the 1990s) to recent changes to networks with billions of users. So sit back, relax, and join us while we look back at what once was the future. The 29 most important moments […]

Want your fans, followers, and readers to do something? Like, sign up for a free trial? Download a guide? Drive more traffic to a landing page? Call you? A solid call-to-action (CTA) can do wonders to help with all that. Read on for some tips and tricks to help your readers do the thing you […]

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations and ticket purchases. Here are just a few of the […]