It can be hard to get your business’s name out there in a world of short attention spans and increasing competition for that attention. Even companies at the top of search engine rankings face an uphill battle to continue promoting their products or services. But simply ranking fairly well and engaging with your audience on social media is not going to cut it.
If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits it can provide your business.
Higher Visibility in Search Engines
With each and every post that you add to your blog, you create an opportunity for Google to index it. While more pages does not automatically mean more traffic, the additional indexing to your site can help your chances of getting ranked higher in potential clients’ search queries. By targeting long-tail keywords and topics that your customers search for, you won’t have any trouble appearing in those searches with your archived information.
Higher Domain Authority
Increasing both the quality and quantity of your content will also increase your standing in your industry as a trustworthy expert. Your status as an authority in your field is bolstered the more traffic from external sources you drive to your site with your content marketing. Producing more, higher-quality content will increase your perceived authority, expertise, relevance, and trust of your site and business. When your content gets more inbound links from external sources, your domain authority rises. A higher domain authority directly relates to higher search rankings.
Increased Conversion Potential
Content that is engaging, informative, and helpful should be the end goal of any piece of content that you use to market your business. Once this primary function is accomplished, then, and only then, can you plug in a pitch for what your business has to offer. When done right, this can lead to a noticeable increase in your conversion rate.
Improved Brand Recognition
The content that you use to market your business creates impressions of your company in the minds of those who read it. When visitors to your site have a problem or an immediate need and they find helpful solutions on your website, your business quickly becomes an authority on the subject. This is an effective way for visitors to come to know you as a trustworthy and credible source.
Decreased Marketing Costs
Your company’s return on investment for an effectively implemented content marketing strategy is well worth the necessary time and energy. Don’t expect immediate results; slow and steady like the tortoise, you’ll get there. The sooner you start investing your time in a solid content marketing campaign, the sooner you’ll begin to see results.
No matter what you are looking to achieve, whether its higher conversion rates, increased traffic, or a genuine relationship with your customers, there’s no reason not to include content marketing in your overall marketing strategy.