You are browsing archives for
You probably already know that videos are a highly popular, highly shareable form of internet content. If you want to engage and entertain your customers, creating a compelling video and sharing it on YouTube is one of the best ways to do it. In addition to being one of the most highly-trafficked websites in the […]
As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
Attracting new customers is not an easy thing to do. In fact, for many entrepreneurs, it’s one of the most time-consuming and expensive parts of trying to grow their businesses. Research shows that it costs approximately eight times as much to attract a new customer as it does to retain an existing one. That said, […]
Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. And while it was […]
There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to […]
If you want to grow your business, you know that the secret is a combination of two things: first, retaining your existing customers; and second, attracting new customers. Sometimes business owners put too much emphasis on the latter – but the real key to making your business a success is to find ways to build loyalty in your current […]
You’re a small business owner, so you already know about Yelp. Weather you hate yelp or love them, It’s one of the most popular websites available when it comes to online reviews. A good average rating on Yelp is essential for local businesses. Research shows that close to 90% of all consumers check online reviews […]
Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. Itcan allow you to provide valuable information to your customers. Video is one of the most shareable forms of online content, too, which makes it ideal for many businesses who know they can count on their customers to […]
When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It’s […]
