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As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. And while it was […]
There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to […]
Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. Itcan allow you to provide valuable information to your customers. Video is one of the most shareable forms of online content, too, which makes it ideal for many businesses who know they can count on their customers to […]
As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and […]
Video marketing is one of the best ways to build your brand online and attract new customers. Not only is YouTube one of the world’s most-trafficked websites, it is also the second-largest search engine behind Google. The fact that YouTube is now owned by Google makes it an invaluable tool to market your business online. The key to […]
How many of your customers do you think are ready to make a purchase the first time they encounter your brand or product? The answer might surprise you. A lot of local businesses do a good job of marketing. However, many of them drop the ball when it comes to following up on their initial marketing – and […]
When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge can lead to mistakes that can have a significant impact […]
