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Elevating Your Customer Experience With ...

AI is no longer science fiction.  Many types of businesses worldwide are discovering ways to use AI to increase engagement and enhance customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being. Customer service is your best defense if the customer [...]

11 Awesome New YouTube Features

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You probably already know that videos are a highly popular, highly shareable form of internet content. If you want to engage and entertain your customers, creating a compelling video and sharing it on YouTube is one of the best ways to do it. In addition to being one of the most highly-trafficked websites in the […]

Boost Your Facebook Lead Generation With...

Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. And while it was […]

Facebook Marketing’s Future for Local Bu

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There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to […]

DIY Website Audit: Is your site measurin...

Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge web design this week may seem antiquated by this time next year. How Websites Have Changed In the early days of the internet, the only connection option available was dial-up. That meant that every site out there had […]

Starter’s Guide to SMS Marketing

Regardless of what product or service you sell, the chances are good that the vast majority of your customers are avid mobile users. In the United States, more than 90% of all adults own cell phones, and more than 60% own smart phones. 2015 was the first year that mobile searches outstripped computer searches. Any […]

Crushing It With Video Marketing

Are you convinced you’re doing everything you can do to market your business online? You probably have blog posts, photographs, and client testimonials – all the things you’re supposed to have. If your list of great content doesn’t include videos, though, you’re missing out.   The Lowdown on Video Marketing Video marketing is hugely popular […]

How to Connect with Mobile Customers

  There is no denying the fact that mobile marketing is not the wave of the future anymore – it’s a necessity in the present. 2015 marked the first year that mobile searches outpaced computer searches on Google, and the trend toward mobile search shows no sign of slowing. As of 2016, over two billion people own […]