Want your fans, followers, and readers to do something? Like, sign up for a free trial? Download a guide? Drive more traffic to a landing page? Call you? A solid call-to-action (CTA) can do wonders to help with all that. Read on for some tips and tricks to help your readers do the thing you […]
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How To Use Social Media To Promote Your ...
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations and ticket purchases. Here are just a few of the […]
Google+ Is Officially Done
What began as a promising idea – a social network that was ad-free, clean, and devoted to giving users control over their experiences – Google+ has now officially been terminated. In an announcement on the Google blog, the “consumer Google+” has been scheduled for termination within 10 months (h/t Jeff Sieh), by August 31, 2019. Citing ongoing […]
6 Smart Ways to Generate More Positive R...
Positive reviews from customers can make a huge impact on an organization. Every business owner knows the value of positive reviews – and they are more vital now more than ever. Did you know that more than 80% of all consumers say that they trust a product review from a stranger as much as they [...]
The 7 Deadly Sins of Local Marketing
When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge can lead to mistakes that can have a significant impact […]
Push Notifications to Take Your Business...
Do you want to find new ways to interact with your existing customers? One of the best ways to keep in touch with customers in real time – and keep them informed of relevant information including events and sales – is to use push notifications. It used to be that push notifications were exclusively used by mobile app […]
5 Expert Tips for Building Your Local Bu...
Have you given much thought to building a brand for your small business? If you’re like a lot of business owners, you haven’t. You spend your days wearing many different hats, handling everything from accounting to ordering to marketing. If you don’t have a dedicated marketing person, then brand building might be a low priority – but it […]
4 Easy Ways to Increase Twitter Presence...
For some business professionals, Twitter can seem like a distant and unfamiliar planet. If you find yourself attempting to navigate this foreign landscape with no sense of direction, you are in luck to have landed here! Below are five super simple ways to increase your Twitter reach and impression for your business: Optimize your profile. […]
Smart Ways to Increase Home Page Convers...
Are conversions on your home page lagging behind your expectations? There is an art to designing a high-converting home page, and a lot of small businesses simply don’t give the content and appearance of their website enough attention. The good news is that there are some very simple things you can do to increase your […]