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Facebook has announced a new addition to its ‘Collections’ saved content option, which enables users to gather groups of posts, videos, Marketplace listings or ads and save them in a separate list. Now, users will also be able to share their Collections with friends and invite other users to add to the listing. As explained by Facebook: […]
Here, we’ve compiled some of the most pivotal “moments” in social media’s history. From the very first social networking site (invented in the 1990s) to recent changes to networks with billions of users. So sit back, relax, and join us while we look back at what once was the future. The 29 most important moments […]
One of the best ways to help get the word out about your business, connect with your audience and let them get to know you is by going live and streaming in-the-moment video content direct to your audience. Broadcasting live can be a little intimidating, but in this post, I’ll go over the top seven […]
As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most highly-trafficked social media sites. And while it was […]
There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to […]
As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You […]
How many of your customers do you think are ready to make a purchase the first time they encounter your brand or product? The answer might surprise you. A lot of local businesses do a good job of marketing. However, many of them drop the ball when it comes to following up on their initial marketing – and […]
