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Internet security is an ongoing game of cat and mouse. Web designers, programmers, and developers are always working to stay a step ahead of the scam artists and hackers whose intention it is to spoof websites, steal identities, and reveal hacked information online. Search giant Google is at the forefront of the battle, and they […]
It doesn’t matter what niche or industry you are in. Competition is part of the game, and if you’re dealing with customers online you might have to deal with competition that’s local as well as competitors from around the world. What that means is that providing a fantastic online customer experience is more important than […]
You probably already know that videos are a highly popular, highly shareable form of internet content. If you want to engage and entertain your customers, creating a compelling video and sharing it on YouTube is one of the best ways to do it. In addition to being one of the most highly-trafficked websites in the […]
As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
Attracting new customers is not an easy thing to do. In fact, for many entrepreneurs, it’s one of the most time-consuming and expensive parts of trying to grow their businesses. Research shows that it costs approximately eight times as much to attract a new customer as it does to retain an existing one. That said, […]
