As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
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Category: Marketing Strategy
Facebook Marketing’s Future for Local Bu
There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to […]
Building an Online Loyalty Program to In...
If you want to grow your business, you know that the secret is a combination of two things: first, retaining your existing customers; and second, attracting new customers. Sometimes business owners put too much emphasis on the latter – but the real key to making your business a success is to find ways to build loyalty in your current […]
Using Yelp to Eliminate the Competition
You’re a small business owner, so you already know about Yelp. Weather you hate yelp or love them, It’s one of the most popular websites available when it comes to online reviews. A good average rating on Yelp is essential for local businesses. Research shows that close to 90% of all consumers check online reviews […]
The Future of Video: A Guide to Using Fa...
Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. Itcan allow you to provide valuable information to your customers. Video is one of the most shareable forms of online content, too, which makes it ideal for many businesses who know they can count on their customers to […]
Small Business Owners – Conquer Competit
As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You […]
How to Build Authority & Grow Your Busin
As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and […]
Subscribers: 5 Tips on Keeping Your List...
It is a must for every small business to have an email list or newsletter. Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers. However, it is not enough simply to have an email list and send out an occasional message. In order to take full advantage of […]
Insider’s Guide: Get Your Videos Ranked
Video marketing is one of the best ways to build your brand online and attract new customers. Not only is YouTube one of the world’s most-trafficked websites, it is also the second-largest search engine behind Google. The fact that YouTube is now owned by Google makes it an invaluable tool to market your business online. The key to […]
3 Ways to Prevail in Retargeting for Loc...
How many of your customers do you think are ready to make a purchase the first time they encounter your brand or product? The answer might surprise you. A lot of local businesses do a good job of marketing. However, many of them drop the ball when it comes to following up on their initial marketing – and […]