As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and […]
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Category: Increase Sales
Subscribers: 5 Tips on Keeping Your List...
It is a must for every small business to have an email list or newsletter. Email marketing is still one of the most effective ways to increase brand awareness and engage with your customers. However, it is not enough simply to have an email list and send out an occasional message. In order to take full advantage of […]
Insider’s Guide: Get Your Videos Ranked
Video marketing is one of the best ways to build your brand online and attract new customers. Not only is YouTube one of the world’s most-trafficked websites, it is also the second-largest search engine behind Google. The fact that YouTube is now owned by Google makes it an invaluable tool to market your business online. The key to […]
3 Ways to Prevail in Retargeting for Loc...
How many of your customers do you think are ready to make a purchase the first time they encounter your brand or product? The answer might surprise you. A lot of local businesses do a good job of marketing. However, many of them drop the ball when it comes to following up on their initial marketing – and […]
The 7 Deadly Sins of Local Marketing
When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge can lead to mistakes that can have a significant impact […]
DIY Website Audit: Is your site measurin...
Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge web design this week may seem antiquated by this time next year. How Websites Have Changed In the early days of the internet, the only connection option available was dial-up. That meant that every site out there had […]
Bring in Hot Leads like the Social Media...
Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to […]
3 Tips to Increase Foot Traffic to Your ...
One of the biggest challenges for brick-and- mortar store owners is finding ways to increase foot traffic to their stores. That was always the case, but it has become increasingly difficult to bring people into stores in recent years thanks to the explosion of online shopping. Today, online retail giants like Amazon can even offer same-day delivery in […]