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Internet security is an ongoing game of cat and mouse. Web designers, programmers, and developers are always working to stay a step ahead of the scam artists and hackers whose intention it is to spoof websites, steal identities, and reveal hacked information online. Search giant Google is at the forefront of the battle, and they […]
It doesn’t matter what niche or industry you are in. Competition is part of the game, and if you’re dealing with customers online you might have to deal with competition that’s local as well as competitors from around the world. What that means is that providing a fantastic online customer experience is more important than […]
You probably already know that videos are a highly popular, highly shareable form of internet content. If you want to engage and entertain your customers, creating a compelling video and sharing it on YouTube is one of the best ways to do it. In addition to being one of the most highly-trafficked websites in the […]
As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
Video marketing is a powerful way to connect with customers. A well-made video can be entertaining, informative and very engaging. Itcan allow you to provide valuable information to your customers. Video is one of the most shareable forms of online content, too, which makes it ideal for many businesses who know they can count on their customers to […]
When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It’s […]
As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and […]
When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge can lead to mistakes that can have a significant impact […]
Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge web design this week may seem antiquated by this time next year. How Websites Have Changed In the early days of the internet, the only connection option available was dial-up. That meant that every site out there had […]
