When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge can lead to mistakes that can have a significant impact […]
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Category: Marketing Strategy
DIY Website Audit: Is your site measurin...
Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge web design this week may seem antiquated by this time next year. How Websites Have Changed In the early days of the internet, the only connection option available was dial-up. That meant that every site out there had […]
Bring in Hot Leads like the Social Media...
Are you making the most of your social media pages? Sites like Facebook and Twitter are a wonderful way to interact with current customers, but if you handle them properly, they can also be a great source of new leads. A lot of local businesses don’t do a good job of using social media to […]
3 Tips to Increase Foot Traffic to Your ...
One of the biggest challenges for brick-and- mortar store owners is finding ways to increase foot traffic to their stores. That was always the case, but it has become increasingly difficult to bring people into stores in recent years thanks to the explosion of online shopping. Today, online retail giants like Amazon can even offer same-day delivery in […]
7 Crucial Tips For Using Facebook To Inc...
It used to be that having a Facebook account for your business was optional. Few companies had them and few customers even thought about following their favorite brands on social media. Today, that has all changed. Customers expect the businesses they frequent to have a social media presence, and the follow the companies they like on a […]
Starter’s Guide to SMS Marketing
Regardless of what product or service you sell, the chances are good that the vast majority of your customers are avid mobile users. In the United States, more than 90% of all adults own cell phones, and more than 60% own smart phones. 2015 was the first year that mobile searches outstripped computer searches. Any […]
It’s Time To Throw Out Your Testimonial
If you’re like a lot of business owners, you’ve done your research about the importance of reviews. You know that a huge majority of internet users rely on reviews of businesses to make purchasing decisions, and you’ve probably put a lot of effort into managing your review pages, responding to negative reviews, and demonstrating how […]
Creating the Perfect Email Newsletter
Finally want to start a newsletter for your local business? It’s a good idea for local businesses. In fact, email newsletters can help boost your sales dramatically but most small business owners simply overlook its significance. Email open rates are still very high, making an email newsletter a solid investment – if you do it […]
Be Cutting Edge in Your Internet Marketi...
Advertising on social media has become fairly commonplace. Sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest offer multiple advertising options that allow business owners to boost their pages, drive traffic to their websites, and feature specified posts to increase their social media following. Social media advertising is easy and affordable. Facebook’s latest tool offers a […]
Crushing It With Video Marketing
Are you convinced you’re doing everything you can do to market your business online? You probably have blog posts, photographs, and client testimonials – all the things you’re supposed to have. If your list of great content doesn’t include videos, though, you’re missing out. The Lowdown on Video Marketing Video marketing is hugely popular […]