It can be hard to get your business’s name out there in a world of short attention spans and increasing competition for that attention. Even companies at the top of search engine rankings face an uphill battle to continue promoting their products or services. But simply ranking fairly well and engaging with your audience […]
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Category: Search Engine Marketing
7 Local Online Marketing Strategies You ...
As a business owner, you know that marketing is a guessing game. You can spend a ton of time and effort on a campaign only to have it fall short of your expectations. In fact, there’s a marketing theory called the Pareto Principle that says that 80% of your results will arise from only 20% […]
Facebook Marketing’s Future for Local Bu
There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos, and more. Paid advertising on Facebook is relatively inexpensive and can be capped to […]
Using Yelp to Eliminate the Competition
You’re a small business owner, so you already know about Yelp. Weather you hate yelp or love them, It’s one of the most popular websites available when it comes to online reviews. A good average rating on Yelp is essential for local businesses. Research shows that close to 90% of all consumers check online reviews […]
25 Features Essential for Your Website
When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like complicated navigation or broken links. It’s […]
Small Business Owners – Conquer Competit
As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to stretch your marketing budget as far as you can. You […]
How to Build Authority & Grow Your Busin
As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the difference between success and failure. Why Authority Matters What is authority and […]
The 7 Deadly Sins of Local Marketing
When it comes to marketing, are you a sinner or a saint? Many local business owners handle their own marketing in an effort to save money. While the internet certainly makes it easy for people without a ton of experience to market their companies, a lack of knowledge can lead to mistakes that can have a significant impact […]
DIY Website Audit: Is your site measurin...
Technology evolves quickly. The software that’s new today is dated in a few months. What we see as cutting-edge web design this week may seem antiquated by this time next year. How Websites Have Changed In the early days of the internet, the only connection option available was dial-up. That meant that every site out there had […]
Ascendancy I.M. Top Press Release Ideas ...
Struggling to think of a topic for your next Press Release you need Ascendancy I.M. to write for you? Worry no more! We have compiled a list of 100 Press Release Topics that you can send to us for us to compile and distribute out to numerous PR websites! As long as you give us […]